The future of omni-channel marketing as it affects the leisure industry
About Mark McCleery
Mark McCleery has over twenty years experience in industry, covering all aspects of innovation & product development, sales and operations, of which the last five have been spent with St Ives plc, where he is the Managing Director of SP Group. SP is the UK’s leading supplier of point of sale products and services and supplies some of the country’s biggest leisure brands.
The UK retail environment continues to change substantially, and the consumer’s shopper journey has changed forever. We will explore these themes, outlining the changing face of UK retail and leisure trends and how leisure businesses can innovate in a omni-channel marketing environment to leverage increased return on investment.