Sophie Evans

Head of Marketing  -  Be At One

Sustaining growth of a national brand in a competitive market

About Sophie Evans

Sophie has over seven years’ experience in the hospitality industry and has worked for the likes of The Restaurant Group and TGI Friday’s. Prior to her current role, she was Marketing Manager for Novus Leisure, overseeing the marketing strategy for Tiger Tiger night clubs and some of the companies’ late-night Landmark bars.

In 2017, Sophie joined Be At One as Head of Marketing. Since joining the fold she has led a brand evolution, implemented a new website and app and launched their first CRM system. She is currently working on the launch of the brand's first loyalty programme and continuing to look at opportunities to grow the brand's awareness.

This seminar will take you through how Be At One have tried to keep their own USP in a saturated market, through ensuring the customer is always at the heart of the strategy. Touching on points such as staff training, the Be At One app, their cocktail development programme and how they are looking to use their guests data to give them a tailored, personalised experience in the future.

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